Sunday March 9, 2025, at 03:00 PM GMT (UTC +0)
9:00 AM (Mexico City), 11:00 AM (Toronto), 12:00 PM (Rio de Janeiro), 3:00 PM (London), 4:00 PM (Warsaw), 8:30 PM (New Delhi)
Title: “The semiotics of contemporary currency design”
Description: Banknotes and coins are material objects that circulate in our everyday lives. We recognize them as such thanks to their appearance and, particularly, to their design. In terms design, banknotes and coins feature elements that relate to economic value and the nature of currency as a social institution. However, they also feature other design elements that are not economic, but that relate to other social discourses. This Smart Semiotics session will discuss how the design elements used to adorn contemporary currency taps on preexisting social discourses and meanings, usually linked to the state, the nation and cultural memory. As an enunciative praxis, currency design is an activity shaped by cultural conventions, which can be approached as a specific discursive genre using a semiotic perspective. The argument presented in the session will be supported with a selection of banknotes and coins from Europe and the Americas.
Bio-note: Sebastián Moreno is Associate Lecturer at the Faculty of Management and Social Sciences of Universidad ORT Uruguay (Montevideo, Uruguay), where he teaches the course ‘Contemporary culture and society’ in the Degree in International Studies. He obtained his doctoral degree in Social Sciences from the University of Munich, Germany. He has published two monographs: The Social Semiotics of Populism (2023) and The Semiotics of the Covid-19 Pandemic (2024).
Speaker:
Sebastián Moreno (Universidad ORT Uruguay)
Moderator:
Monica Rector (Rio de Janeiro)
Panel:
Roman Esqueda (Mexico)
Lia Yoka (Thessaloniki)
Evripides Zantides (Cyprus)
Kristian Bankov (Sofia)
Thiago Muller (Mato Grosso do Sul)
Chris Arning (London)
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