A Smart Semiotics WEBINAR by BRUNO MESZ on CROSS-MODALITY
January 14, 2024
Instituto de Investigación en Arte y Cultura, Universidad Nacional de Tres de Febrero
Crossmodal correspondences (CC) have been defined as “the surprising connections that
the majority of people share between seemingly-unrelated stimuli presented in different
sensory modalities” (Charles Spence). In this webinar, I will focus on CC between musical
and gustatory/olfactory stimuli, discussing possible mechanisms underlying these
correspondences, such as statistical learning, lexical/semantic/metaphorical associations or
emotional mediation. These different kinds of CC, together with factors such the great
diversity of musical experiences across individuals and cultures, result in the emergence of
group differences with respect to their strength, consensuality or the specific features that
are associated across sensory domains. For instance, some people associate fresh vs.
warm perfumes with high- vs. low-pitched music, while others associate them with louder vs.
Next, I will talk about the influence of these CC on multisensory perception and cognition in
situations such as eating/drinking while listening to music, and the possible applications of
these multisensory interactions, such as “sonic sweetining”.
Finally, I will show examples of CC in multisensory art and in gastronomic experiences, in
particular recent “gastrovirtual” experiences in mixed reality.
Links to bibliography:
My multisensory art
Crossmodal gastronomic experiences
Ihor Biloushchenko (Antwerp)
Daria Arkhipova (Torino)
Mahmoud Bitar (Toronto)
Roman Esqueda (Mexico)
Gregory Paschalidis (Thessaloniki)
Others to be announced
Monica Rector (Rio de Janeiro)